Business and Retail - Gateway Level 1 Award

<p>This business qualification is an ideal foundation for a wide variety of careers.</p>

<p>Learners will study a unit called Communication Skills for Work which has the learning outcomes below:</p>

<p>1 Use written communication in a work context.</p>

<p>Assessment Criteria</p>

<ul>
<li>1.1 Produce documents of different types and for different purposes that are clearly and accurately presented.</li>
<li>1.2 Use text, images and/or graphics in written documents.</li>
<li>1.3 Use given software to present written communication.</li>
</ul>

<p>2 Use oral communication in a work context.</p>

<p>Assessment Criteria</p>

<ul>
<li>2.1 Communicate clearly in different situations using appropriate language and tone.</li>
<li>2.2 Communicate work-related information to a group.</li>
<li>2.3 Engage in conversations with colleagues, showing respect for others.</li>
<li>2.4 Give clear and accurate answers to questions and queries from others.</li>
</ul>

<p>Learners will also study a second unit called Digital Marketing with the learning outcomes below:</p>

<p>1 Know principles of digital marketing.</p>

<ul>
<li>Principles for writing a product description include: features, benefits, keywords.</li>
<li>Principles for selecting photos to market products digitally include: interesting picture, attractive background, focus on product being sold, show the life customers could have if they bought your product.</li>
</ul>

<p>Assessment Criteria</p>

<ul>
<li>1.1 Outline principles for writing a product description for digital marketing.</li>
<li>1.2 Outline principles for selecting photos to market products digitally.</li>
</ul>

<p>2 Know about digital marketing via social media.</p>

<ul>
<li>Social media for digital marketing include: Facebook, Instagram, Twitter LinkedIn, Pinterest, YouTube, Snapchat.</li>
<li>A digital marketing platform can be used to: connect with customers, build a brand, increase sales and drive website traffic.</li>
</ul>

<p>Assessment Criteria</p>

<ul>
<li>2.1 State which social media are commonly used for digital marketing.</li>
<li>2.2 Outline ways a selected platform can be used for digital marketing.</li>
</ul>

<p>3 Know about digital marketing via emails.</p>

<p>Principles for writing promotional emails to customers include: writing for ‘scannability’, creating a readable flow, appealing to the emotions of the reader, using the right tone of voice, repeating to reinforce, persuading and convincing.</p>

<p>Assessment Criteria</p>

<ul>
<li>3.1 Outline principles for writing promotional emails to customers.</li>
</ul>

<p>4 Know about digital marketing via ads.</p>

<p>Things to include in a digital advertisement include: name of company, company logo, photo of product, catchy headline, call to action, link to online store.</p>

<p>Assessment Criteria</p>

<ul>
<li>4.1 Outline things to include in a digital ad.</li>
<li>4.2 State places to market via digital ads.</li>
</ul>

<p>5 Be able to market a product digitally.</p>

<p>Places to market via digital advertisements include: blogs, social media, e-magazines.</p>

<p>Assessment Criteria</p>

<ul>
<li>5.1 Write a short product description to market a product online.</li>
<li>5.2 Select photos to market a product online.</li>
</ul>

<p> </p>

<p>This course has 54 Guided Learning Hours which will be made up of in class sessions and work done by learners independently.</p>

<p>This is a Level 1 course so learners will need working competency in written English and word-processing skills.</p>

<p>Learners without formal qualifications may consider taking our ICT for Beginners A  course before progressing onto this course.</p>

<p>The course is assessed by a portfolio of work.</p>

<p>Learners completing the course successfully will achieve the Gateway Qualifications Level 1 Award in Business and Retail.</p>

<p> </p>

<p>This course is for anyone seeking to enter or re-enter a career in a business or retail environment.</p>

<p>Learners might want to bring a pen and paper to jot done notes as we go along.</p>

<p>We offer a variety of ICT courses:</p>

<p>Digital Functional Skills at Entry 3 level</p>

<p>Digital Functional Skills at Level 1</p>

<p>Digital and IT Skills at Level 2</p>

<p>We also offer Employability at Entry 3 level.</p>

<p>We also have more specialist courses such as Level 1 Childcare and Level 1 Preparing for Self-Employment.</p><p>Need support planning your next steps? Our experienced Careers Advisors at Skills &amp; Learning can offer personalised guidance on choosing the right course, exploring career paths, developing interview skills, updating your CV and much more. Book a FREE appointment today and get the support you need to achieve your goals. Visit: <a href="https://www.skillsandlearningace.com/learning-with-us/next-steps/" target="_blank">https://www.skillsandlearningace.com/learning-with-us/next-steps/</a>. Call us at 01202 123444 for more information.</p>

<p><strong>English, maths and computing skills:</strong> all of our courses support the development of relevant English, maths and computing skills.<br />
<strong>Refunds:</strong> please see details of our cancellation policy in our Terms and Conditions on our website <a href="https://www.skillsandlearningace.com/policies/terms-and-conditions/">www.skillsandlearningace.com/policies/terms-and-conditions</a> or in our brochure.<br />
<strong>Attendance:</strong> before enrolling you should ensure that you can attend all classes offered as far as possible.<br />
<strong>Places on courses:</strong> many of our courses are in high demand. If you have been offered a place but no longer require it, please advise us immediately as you may be preventing another learner from taking the place. Where learners do not attend the first session, without having given prior notice, Skills &amp; Learning reserve the right to offer the place on the course to another learner; you will not be eligible for a refund it it is outside of the terms outlined in our cancellation policy.<br />
<strong>Fully funded learners:</strong> if you have been offered a fully funded place on a course and no longer require it, you must advise us before the course starts so that your place can be offered to someone else. We reserve the right to withdraw future offers of fully funded places if you regularly do not start or complete funded courses.<br />
<strong>Home study:</strong> you will&nbsp;be required to do significant&nbsp;study at home between sessions to assist with your learning and progress.<br />
<strong>Qualification Levels:</strong> there is further information about qualification levels on our website.<br />
<strong>Proof of identity:</strong> please bring photographic ID and your National Insurance number with you to your first session. You will also need to provide it for any external examinations you take.<br />
<strong>Off-site activities:</strong> with some courses, there may be the opportunity for off-site enrichment activities at additional cost, for example: gallery, museum or exhibition visits. Where this is an integral part of the course, your tutor will discuss the arrangements with you during your induction.<br />
<strong>Parking at centres:</strong> parking at centres may be limited; please be prepared to use on street parking or pay and display car parks. For information regarding each centre, please visit the venue section of our website <a href="https://www.skillsandlearningace.com/our-centres/">www.skillsandlearningace.com/our-centres/</a>.<br />
<strong>Refreshments:</strong> tea/coffee or vending machine(s) are available at some venues. Further information can be found in the venue section of our website <a href="https://www.skillsandlearningace.com/our-centres/">www.skillsandlearningace.com/our-centres/</a>.<br />
<strong>Unspent Criminal Convictions</strong> we require learners to disclose any unspent criminal convictions. Please refer to <a href="https://www.skillsandlearningace.com/policies/disclosure-of-unspent-convictions/">www.skillsandlearningace.com/policies/disclosure-of-unspent-convictions</a>.<br />
If you have any <strong>accessibility or disability issues</strong> that we need to accommodate or if you think you may need any other support to complete your chosen course, please contact: 01202 123444 or e-mail <a href="mailto:enquiries@salbcp.com">enquiries@salbcp.com</a>. All enquiries are treated in confidence.</p>