Digital Marketing for Business

<p>This is an online course suitable for beginners.</p>

<p>Digital marketing comprises all marketing efforts that use the internet. These include digital channels such as search engines, email, websites, social media, etc., that can be used to connect with current and prospective customers.</p>

<p>Digital marketing helps businesses reach a larger audience and target prospects who are most likely to buy products and services. This growing industry is ripe with opportunity for those who can build strategies to inspire audiences and drive sales.</p>

<p>Qualification content:</p>

<p>Unit 1: Social Media for Business<br />
Unit 2: Email as a Promotional Tool for Business<br />
Unit 3: Digital Marketing Review<br />
Unit 4: Understanding Search Engine Optimisation for Business<br />
Unit 5: Digital Marketing for Business</p>

<p>This course supports you to prepare for job roles that require skills and knowledge of digital marketing.</p>

<p>Each learner will work at their own speed but will be supported by the Area Programme for Distance Learning courses, Nicky Ellison, <a href="mailto:nellison@salbcp.com">nellison@salbcp.com</a> if required.</p>

<p>You will receive an e-certificate of achievement on completion of all the assessments.</p>

<p>There will also be an opportunity to explore further CPD opportunities at Skills and Learning by visiting our website: <a href="https://www.skillsandlearningace.com/" target="_blank">https://www.skillsandlearningace.com/</a></p>

<p>This course is subsidised by Government funding so you should aim to attend the whole course.</p>

<p>Learners need to be able to use a computer, you will be asked to complete a Learning Agreement prior to the course.</p>

<p>There are assessments to complete on this course which will be marked automatically. You must complete and pass all assessments in order to receive your certificate.</p>

<p>This course is for anyone who wants to improve their knowledge of digital marketing.</p>

<p>You should have an interest in your own potential and aspirations.  You will need to be prepared to take and complete all activities and assessments on the course</p>

<p>This course may be of particular help to you if you are thinking of changing your career direction towards a customer facing role</p>

<p>You will need access to a PC, Laptop or Tablet and the internet.</p>

<p>You may like to talk with a Careers Adviser about other courses. General careers advice and guidance can be provided by the National Careers Service <a href="https://www.nationalcareers.service.gov.uk">https://www.nationalcareers.service.gov.uk</a></p>

<p>If you are unemployed, you may be able to study for free. You will need to attend a General Information, Advice and Guidance session before you can enrol. To book please visit: <a href="https://www.skillsandlearningace.com/learning-with-us/next-steps/">https://www.skillsandlearningace.com/learning-with-us/next-steps/</a><br />
For further information please contact us on 01202 123444.</p><p>Need support planning your next steps? Our experienced Careers Advisors at Skills &amp; Learning can offer personalised guidance on choosing the right course, exploring career paths, developing interview skills, updating your CV and much more. Book a FREE appointment today and get the support you need to achieve your goals. Visit: <a href="https://www.skillsandlearningace.com/learning-with-us/next-steps/" target="_blank">https://www.skillsandlearningace.com/learning-with-us/next-steps/</a>. Call us at 01202 123444 for more information.</p>

<p><strong>English, maths and computing skills:</strong> all of our courses support the development of relevant English, maths and computing skills.<br />
<strong>Refunds:</strong> please see details of our cancellation policy in our Terms and Conditions on our website <a href="https://www.skillsandlearningace.com/policies/terms-and-conditions/">www.skillsandlearningace.com/policies/terms-and-conditions</a> or in our brochure.<br />
<strong>Attendance:</strong> before enrolling you should ensure that you can attend all classes offered as far as possible.<br />
<strong>Places on courses:</strong> many of our courses are in high demand. If you have been offered a place but no longer require it, please advise us immediately as you may be preventing another learner from taking the place. Where learners do not attend the first session, without having given prior notice, Skills &amp; Learning reserve the right to offer the place on the course to another learner; you will not be eligible for a refund it it is outside of the terms outlined in our cancellation policy.<br />
<strong>Fully funded learners:</strong> if you have been offered a fully funded place on a course and no longer require it, you must advise us before the course starts so that your place can be offered to someone else. We reserve the right to withdraw future offers of fully funded places if you regularly do not start or complete funded courses.<br />
<strong>Home study:</strong> you will&nbsp;be required to do significant&nbsp;study at home between sessions to assist with your learning and progress.<br />
<strong>Qualification Levels:</strong> there is further information about qualification levels on our website.<br />
<strong>Proof of identity:</strong> please bring photographic ID and your National Insurance number with you to your first session. You will also need to provide it for any external examinations you take.<br />
<strong>Off-site activities:</strong> with some courses, there may be the opportunity for off-site enrichment activities at additional cost, for example: gallery, museum or exhibition visits. Where this is an integral part of the course, your tutor will discuss the arrangements with you during your induction.<br />
<strong>Parking at centres:</strong> parking at centres may be limited; please be prepared to use on street parking or pay and display car parks. For information regarding each centre, please visit the venue section of our website <a href="https://www.skillsandlearningace.com/our-centres/">www.skillsandlearningace.com/our-centres/</a>.<br />
<strong>Refreshments:</strong> tea/coffee or vending machine(s) are available at some venues. Further information can be found in the venue section of our website <a href="https://www.skillsandlearningace.com/our-centres/">www.skillsandlearningace.com/our-centres/</a>.<br />
<strong>Unspent Criminal Convictions</strong> we require learners to disclose any unspent criminal convictions. Please refer to <a href="https://www.skillsandlearningace.com/policies/disclosure-of-unspent-convictions/">www.skillsandlearningace.com/policies/disclosure-of-unspent-convictions</a>.<br />
If you have any <strong>accessibility or disability issues</strong> that we need to accommodate or if you think you may need any other support to complete your chosen course, please contact: 01202 123444 or e-mail <a href="mailto:enquiries@salbcp.com">enquiries@salbcp.com</a>. All enquiries are treated in confidence.</p>