L1 Award in Social Media Marketing

<p><span style="font-size:11.0pt"><span style="font-family:&#34;Calibri&#34;,sans-serif">This L1 qualification develops writing and social media marketing skills through strengthening creative, content and promotional writing skills needed on a digital platform.  The course includes learning about principles and features of written content and selecting impactful photos.  Topics include learning about digital marketing principles, how to use social media to connect with an audience; digital advertising content and adverts; selecting impactful digital images.  The course draws on a variety of stimuli, including drawing from leaners’ own experiences, to reinforce learning and skills development.  </span></span></p>

<p><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="font-family:&#34;Source Sans Pro&#34;,sans-serif">Those wishing to improve their knowledge and understanding of social media marketing and writing skills; those who may be planning to launch their own business or product such as freelancers or self-employed individuals; those developing skills in a marketing role that want to start writing content and plan to market a product on social media.</span></span></span></span></p>

<p><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">Learners will be expected to have a good level of English written and spoken skills.</span></span></p>

<p><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">Learners must have basic digital skills to be able to complete and upload work.</span></span></p>

<p><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">Learners must make time outside of the course to complete homework tasks.</span></span></p>

<p><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">     </span></span></p>

<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">Learners must have a laptop or tablet with a working camera to access Google Classroom and reliable wifi.</span></span></p>

<p><span style="font-size:11.0pt"><span style="font-family:&#34;Calibri&#34;,sans-serif">This is a portfolio-based course where learners build up a folder of evidence to demonstrate their knowledge and understanding to pass the qualification.  Assessments vary from week to week but include written answers, questions and answers, quizzes and self-reflection.</span></span></p>

<p><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">Homework tasks will be set every week, so learners should set aside on average 1-2 hours depending on the task, to complete it.</span></span></p>

<p><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">During this course we will talk to you about your next steps which could include attending other courses or workshops such as </span></span></p>

<p><span style="font-size:11.0pt"><span style="font-family:&#34;Calibri&#34;,sans-serif">Completing a L2 Award in Digital Marketing, complete a shorter course in content writing or an employability or self-employment course to develop a personal pathway to employment.</span></span></p>

<p><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="font-family:&#34;Source Sans Pro&#34;,sans-serif">Please </span></span><a href="https://events.hertfordshire.gov.uk/step2skills?nodeId=2d35542d-138b-41f0-b4b0-2e541ba9446b&entryId=e1f192dd-054b-4d97-90ed-4dcd88611ec1" style="color:#0563c1; text-decoration:underline"><span style="font-size:12.0pt"><span style="font-family:&#34;Source Sans Pro&#34;,sans-serif">click here</span></span></a><span style="font-size:12.0pt"><span style="font-family:&#34;Source Sans Pro&#34;,sans-serif"> to see the full range of courses we offer. </span></span></span></span></p>

<p><span style="font-size:12.0pt"><span style="font-family:&#34;Source Sans Pro&#34;,sans-serif">We have programmes that can support you with your next steps in skills and employment. For further information </span></span><span style="font-size:11.0pt"><span style="font-family:&#34;Calibri&#34;,sans-serif"><a href="https://www.hertfordshire.gov.uk/microsites/adult-learning/our-services/information-advice-and-guidance.aspx" style="color:#0563c1; text-decoration:underline"><span style="font-size:12.0pt"><span style="font-family:&#34;Source Sans Pro&#34;,sans-serif">please see our information, advice and guidance page</span></span></a></span></span></p>