Introduction to Digital Marketing
This course requires you to follow an application process.
Course code: 25948
- when
-
From 16 Jan 2025
to 13 Feb 2025
Thu 10:00-12:005 weeks- Date
- 16 Jan 2025
- Time
- 10:00 to 12:00
- Date
- 23 Jan 2025
- Time
- 10:00 to 12:00
- Date
- 30 Jan 2025
- Time
- 10:00 to 12:00
- Date
- 06 Feb 2025
- Time
- 10:00 to 12:00
- Date
- 13 Feb 2025
- Time
- 10:00 to 12:00
free
- who
-
Direct Delivery
What is this course about?
<p><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="font-family:"Source Sans Pro",sans-serif">This course is an <strong>Introduction to Digital Marketing</strong> designed to provide beginners with a comprehensive understanding of digital marketing principles and practices.<br />
<br />
Over 10 hours, participants will learn about various digital marketing channels, including SEO, social media, email marketing, content marketing, and paid advertising. The course also covers setting objectives, understanding the customer journey, creating engaging content, and measuring campaign success.</span></span></span></span></p>
Who is the course for?
<p style="margin-left:48px"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><strong><span style="font-size:12.0pt"><span style="font-family:"Source Sans Pro",sans-serif">Beginners</span></span></strong><span style="font-size:12.0pt"><span style="font-family:"Source Sans Pro",sans-serif"> who are new to digital marketing.</span></span></span></span></p>
<p style="margin-left:48px"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><strong><span style="font-size:12.0pt"><span style="font-family:"Source Sans Pro",sans-serif">Small business owners</span></span></strong><span style="font-size:12.0pt"><span style="font-family:"Source Sans Pro",sans-serif"> looking to promote their business online.</span></span></span></span></p>
<p style="margin-left:48px"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><strong><span style="font-size:12.0pt"><span style="font-family:"Source Sans Pro",sans-serif">Learners</span></span></strong><span style="font-size:12.0pt"><span style="font-family:"Source Sans Pro",sans-serif"> interested in pursuing a career in digital marketing.</span></span></span></span></p>
<p style="margin-left:48px"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><strong><span style="font-size:12.0pt"><span style="font-family:"Source Sans Pro",sans-serif">Anyone</span></span></strong><span style="font-size:12.0pt"><span style="font-family:"Source Sans Pro",sans-serif"> looking to understand the basics of digital marketing and how to apply them effectively.</span></span></span></span></p>
Any previous experience/qualifications you need to do the course
<p style="margin-left:48px"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><strong><span style="font-size:12.0pt"><span style="font-family:"Source Sans Pro",sans-serif">No prior experience</span></span></strong><span style="font-size:12.0pt"><span style="font-family:"Source Sans Pro",sans-serif"> in digital marketing is required.</span></span></span></span></p>
<p style="margin-left:48px"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><strong><span style="font-size:12.0pt"><span style="font-family:"Source Sans Pro",sans-serif">Basic computer skills</span></span></strong><span style="font-size:12.0pt"><span style="font-family:"Source Sans Pro",sans-serif">: Familiarity with using the internet and basic software applications.</span></span></span></span></p>
What you need to bring with you
<p><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><strong><span style="font-size:12.0pt"><span style="font-family:"Source Sans Pro",sans-serif">Access to a computer and internet</span></span></strong><span style="font-size:12.0pt"><span style="font-family:"Source Sans Pro",sans-serif">: Participants will need a computer with internet access to complete assignments and participate in online activities.</span></span></span></span></p>
<p> </p>
How you will be assessed
<p><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><strong><span style="font-size:12.0pt"><span style="font-family:"Source Sans Pro",sans-serif">Practical Assignments</span></span></strong><span style="font-size:12.0pt"><span style="font-family:"Source Sans Pro",sans-serif">: Participants will complete assignments that apply the concepts learned in each session.</span></span></span></span></p>
<p><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><strong><span style="font-size:12.0pt"><span style="font-family:"Source Sans Pro",sans-serif">Participation</span></span></strong><span style="font-size:12.0pt"><span style="font-family:"Source Sans Pro",sans-serif">: Active participation in discussions and activities during the sessions.</span></span></span></span></p>
How much studying will I need to do outside the lesson?
<p><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="font-family:"Source Sans Pro",sans-serif">The final session will include a project where learners will have to present their findings. The amount of time you dedicate to this will be optional.</span></span></span></span></p>
The next steps....
<p><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="font-family:"Source Sans Pro",sans-serif">During this course we will talk to you about your next steps which could include attending other courses/workshops such as:</span></span></span></span></p>
<p><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="font-family:"Source Sans Pro",sans-serif">AI in the Workplace, Public Speaking and Presentation Skills and more…</span></span></span></span></p>
<p><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="font-family:"Source Sans Pro",sans-serif">Please </span></span><a href="https://events.hertfordshire.gov.uk/step2skills?nodeId=2d35542d-138b-41f0-b4b0-2e541ba9446b&entryId=e1f192dd-054b-4d97-90ed-4dcd88611ec1" style="color:#0563c1; text-decoration:underline"><span style="font-size:12.0pt"><span style="font-family:"Source Sans Pro",sans-serif">click here</span></span></a><span style="font-size:12.0pt"><span style="font-family:"Source Sans Pro",sans-serif"> to see the full range of courses we offer. </span></span></span></span></p>
<p><span style="font-size:12.0pt"><span style="font-family:"Source Sans Pro",sans-serif">We have programmes that can support you with your next steps in skills and employment. For further information </span></span><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><a href="https://www.hertfordshire.gov.uk/microsites/adult-learning/our-services/information-advice-and-guidance.aspx" style="color:#0563c1; text-decoration:underline"><span style="font-size:12.0pt"><span style="font-family:"Source Sans Pro",sans-serif">please see our information, advice and guidance page</span></span></a></span></span><span style="font-size:12.0pt"><span style="font-family:"Source Sans Pro",sans-serif">.</span></span></p>