EFFECTIVE MARKET RESEARCH

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<td rowspan="4" height="128" class="xl68" width="456" style="border-bottom:.5pt solid black;
height:99.0pt;width:342pt">A comprehensive introduction to market research
for new businesses to identify new customers and assess viability of a
product! <br>Part of our support to new businesses, this course focuses in greater depth
on market research, what it is and how to conduct it.&nbsp; <br>Without effective market research, a new
business has little chance of success, but finding the time to conduct it
properly is challenging! <br>
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This knowledge-based course provides a comprehensive grounding in the basic
principles and practices of effective market research<br>&nbsp;and practical
information able to implement what you have learnt in order to effectively
conduct market research.<br><span style="font-weight: bold;"><br>Learning objectives: </span><br>
Compare secondary research industry trends and target market information
such as demographics, professional bodies, partners, internet research
skills, competition Identify and describe primary research avenues, <br>for
example, questionnaires, visits, surveys<br><ol><li><span style="background-color: inherit;">Identify when and why each type of research would be used</span><br></li><li>
Create a market research plan and propose a timeframe to undertake the
work</li><li>
Understand qualitative &amp; quantitative research </li><li>
Design questionnaires</li></ol></td>
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Access to Internet

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The confidence to use the interent to support your business

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English