MARKETING & BRANDING - TELLING AN EFFECTIVE STORY

<p>Telling an Effective Story: how to use branding and PR to grow your business.</p>

<p>Learn key aspects of marketing and PR:</p>

<ul>
<li>Analyse whether there is a market for a product</li>
<li>Identify a customer base for a product and understand the best way to reach them</li>
<li>Construct a pitch to potential suppliers</li>
<li>Describe an approach to branding and packaging</li>
<li>Demonstrate a pricing plan</li>
<li>Complete a PR and marketing plan</li>
</ul>

<p>None required</p>